Authentic Identity Inc is a consulting business dedicated to helping leaders and the organizations they steward to attract and keep the right followers, the right clients and the right staff. We help leaders and organizations to figure out who they really are and how to generate value from that.
We are an international team of senior, seasoned professionals bound together by a common set of quality standards, a shared commitment to client service and a set of principles that underpin our approach to communicating your uniqueness.
We think it's important that you know what we care about in our work with clients. If you care about the same things, we are likely to have a fruitful collaboration. If you don't, we should not be working together.
- We care deeply about meaning. We believe that all human beings are hungry for it, that the world we have constructed is often short of it, and that business has a role to play in supplying it. The meaning that the organization enables its stakeholders to create is its fundamental and enduring source of value.
- We care deeply about identity. Who you are determines how you create value, whether you are an individual leader or a large organization. Your authentic identity is what binds your best people and your most valuable clients to you. It is the fundamental source of your organization’s differentiation. It is what draws others to your cause. Identity is a compass that guides strategic decisions, shapes key business processes, steers marketing and communications and guides individual behavior within the business.
- We care deeply about authenticity. Leaders and organizations who are true to themselves inspire admiration and deep loyalty. That means ensuring that what you do and what you say are both consistent with your authentic identity. All too often, marketing becomes synonymous with manipulation. As a result, customers have become increasingly defended and hard to reach. So marketing itself becomes less effective. We want to help our clients break that cycle by being authentic.
- We care deeply about story. Stories are tools for constructing and sharing meaning. So we listen closely to the recurring stories your tell yourself, stories your people tell each other, stories your clients tell about the value you deliver, stories your competitors tell the market. Within those narrative patterns lie clues to who you really are and how you create unique value.
For businesses, our work results in an inherently differentiated organizational brand, anchored by a strong identity–driven culture, and fed by meaningful marketing that is credible because it is authentic.
For individual leaders, our work results in a compelling personal brand that harnesses the power of your authentic identity, equipping you to ignite the will to change among your people.
To explore how you can harness the power of identity to magnify your impact as a leader and boost your organization's performance, contact us now.