IGNITING THE WILL TO CHANGE
A big part of your impact as a leader will depend on your ability to inspire people to change. But it’s not enough to strike the spark. The fire you light has to sustain through the often lengthy always exhausting switchback ride that is the change process. And the truth is that most of the time the fire dies before the change is accomplished.
Almost three-quarters of corporate change efforts end in failure, and that number has remained stubbornly stuck for decades. So how do you improve your odds of success as a leader?
Successful leadership rests on the ability to get things done through other people. Igniting and sustaining the will to change in those around you is your key communication challenge.
Most of us are taught to address it by strengthening the logic of our argument. But content alone is not the driver of effective communication. We must be able to engage our audience by crafting and embodying our messages in a way that engages the head, heart and guts. We must create meaning, ignite purpose and reveal our character and humanity. Only then will your audience own your message as their own.
Authentic Identity and The TAI Group have collaborated to offer a developmental program that supports both the craft and embodiment of powerful leadership communication. We are experts in uncovering and embodying personal and organizational identity, and we look to enhance the full spectrum of communication- from who you are, to what you say, to how you say it.
We help leaders craft and deliver stories that bring about real change. We do so by eliminating the gap between the tale, the teller and the listener. Our combination of theatrical and performance skills; experience in intellectual capital development and thought leadership; background in narrative structuring and analysis; and top-level consulting skills equip us uniquely to help leaders address this challenge.
Do any of the following events or symptoms apply to you? If so, contact us to explore how our "Igniting Change" service can help you magnify your impact as a leader.
Trigger Events for Leaders
- New Role – you have taken on a new leadership role and you need to establish your platform, choose the issues you will own, craft your narrative and communicate in a way that will ignite the will to change in your people
- New Team – you have a new, or significantly altered top team who need to build a shared narrative and communicate effectively to the organization
- Change Program – you need to create change, either inside the organization or in the wider world, and you must transfer ownership of your cause to your audience so they sustain their commitment to act.
Symptoms and Signs for Leaders
- Difficulty getting your people to take ownership of your message and sustain the will to change
- Difficulty defining your leadership platform and your message
- Difficulty getting your team to make decisions and move on
- Difficulty getting your followers to see the narrative arc of your leadership.
Harnessing the power of your authentic identity can transform your impact as a leader. If you are ready to fire up your followers and bring about real change, then contact us now.