FOUR DIMENSIONS OF VALUE - FOUR WAYS TO STAND OUT 

Most professional services firms think of the value they deliver in one-dimensional terms – the technical expertise that they apply to the client’s problem. 

Most of the hundreds of clients of professional services firms we have interviewed over the years perceive only onion-skin-thin nuances of difference between the expertise of one firm versus another. And yet clients make choices.

We help our professional services clients define and explore the value they promise at four levels:

  • The business problem they solve for their clients (functional value)
  • The relational support they deliver to their clients (emotional value)
  • The personal validation they deliver to their clients (ego value)
  • The greater good that they exist to create (societal value).

Each of those dimensions of value can be used to create genuine differentiation.

We can help you attract and keep the right talent and the right clients by using the full power of your authentic identity and bringing your brand into balance. Contact us to discuss how.

IDENTITY AND VALUE PROPOSITION

Identity and value proposition, if thoughtfully and diligently developed, provide the compass that guides everything else. So they really repay investment. A lot of firms assume that their professionals and clients have a clear, shared understanding of who they are, what they do and why they’re valuably different. But that’s often not the case – even among the leadership team.

If you’re not really clear about those things, then decisions about everything from mergers and acquisitions to what new practices to launch, which ideas to invest in, and what kinds of people to hire become arbitrary and difficult.

And a lot of the resulting “white water” surfaces in the marketing function. 

We can clarify your core value-creating identity - the ultimate source of your uniqueness and the key to your ability to create value - and help you to harness it.

Contact us to discuss how.