MEET THE TEAM 

Authentic Identity Inc draws on an international network of senior professionals, each highly skilled, deeply experienced and well-regarded in their area of expertise.  

If you choose to engage us, we will field a carefully chosen team selected to match your unique requirements and united by a shared view of quality standards, client service and truth-telling. You will also deal with only one relationship manager, responsible for your complete satisfaction and with the authority to ensure it.

The team we field will ultimately depend on the work you choose to do with us, but here are some of our key players.

Tony Tiernan

Tony is the founder and President of Authentic Identity Inc, which helps leaders and the organizations they steward to build compelling, inherently differentiated personal and organizational brands. Tony’s personal clients have included:

  • The Boston Consulting Group (BCG)
  • BlissPR
  • Capco
  • Car Sense
  • Celerant Consulting
  • The Empower Group (now part of Right Consulting, the strategic HR consulting arm of Manpower Services Group)
  • KRW International
  • Kurt Salmon Associates
  • The TAI Group (formerly The Actors Institute)
  • XRoads Solutions Group.

Before founding Authentic Identity in 2002, Tony was Global Director of Marketing with The Boston Consulting Group. BCG is a strategy consulting firm with approximately $2 billion in annual revenues and offices in more than 40 countries. Before taking up the global marketing role for BCG, Tony established and ran regional marketing across Europe.

He was previously Vice President of Global Marketing with another management consulting firm, CSC Index (the firm that launched the Reengineering concept and fueled the consulting boom during the 1990s).

During his 30-year international career, Tony has been group director of a UK-based publishing, research and communications business and an award-winning business journalist.  

John Grace

John is President and Managing Partner of BrandTaxi LLC, a brand strategy consulting and design company that uncovers powerful insights and the tools to manage a corporate brand. BrandTaxi brings best practices based on a global and diverse client base. Over the years, members of the BrandTaxi team have worked with many clients, including:

  • ActiveHealth Management
  • Aetna
  • Alcatel-Lucent
  • Discover
  • Disney
  • Emerson
  • FLAG Capital
  • GE
  • GenSpring Family Offices
  • GlaxoSmithKline
  • IBM
  • IMS Health
  • J.D. Power and Associates
  • Johnson & Johnson
  • MF Global
  • MapInfo
  • MedStar Health
  • Morgan Stanley
  • New Holland
  • Pacific Century Cyberworks
  • Pacnet
  • Timken
  • Union Memorial Hospital

John founded BrandTaxi as an alternative to the large, process driven branding firms that were not as flexible and efficient as the times require. Previously, he had been Executive Director of Interbrand, the largest brand consulting firm in the world, and before that, Executive Vice President of Lippincott & Margulies.

He is a graduate of Tufts University and received and MBA with distinction from the NYU Stern School of Business. He is on the Board of Overseers of Tufts University.

Anne E. Beall 

Dr. Anne Beall specializes in strategic market research and has held positions at The Boston Consulting Group (BCG) and National Analysts.  During her tenure at BCG, Anne was Director of Market Research for the Chicago office. She holds a Ph.D in Social Psychology from Yale University.

Anne conducts both qualitative and quantitative market research. She specializes in conducting large-scale, complex strategic studies for Fortune 500 companies across a variety of industries. She has conducted research on brand positioning and brand equity, determinants of customer loyalty and switching behavior, development of new products, extendibility of brands, launches of new products and services and segmentations of consumers and businesses.

Anne specializes in analyzing what respondents say but sometimes, more importantly, what they do not say. She has created a method for reading nonverbal behavior called PERCEIVE™ which can be used to read respondents when they are unable or unwilling to express their thoughts and feelings. 

Anne has written book chapters and articles about psychology and market research.  She revised her 1995 book The Psychology of Gender, which was published in January 2004.  She published Strategic Market Research: A Guide to Conducting Research that Drives Businesses in 2008 and recently published a new book: Reading the Hidden Communications Around You:  A Guide to Reading Body Language in the Workplace.

Janice O’Rourke

Janice is a senior executive coach at The TAI Group and a professional actress. She works with a strong, international client base of leaders, including executives at the following organizations:

  • The Boston Consulting Group
  • Merrill Lynch
  • Citadel
  • Price Waterhouse Coopers,
  • Textron,
  • Grainger,
  • The Hay Group,
  • Unum,
  • KPMG,  
  • Millberg-Weiss Law Offices,
  • Deloitte and Touche,
  • Monsanto Corporation,
  • Elsevier,
  • Digitas,
  • Innosight LLC,
  • The Nature Conservancy,
  • The Center for the Prevention of Hate,
  • The NYU Stern School of Business,
  • Dartmouth University Tuck School of Business,
  • IMD in Lausanne Switzerland and
  • Skolkovo University in Moscow, Russia.

Ruth Maron

Ruth is a senior writer and consultant. She works with leaders to bring their voice, vision and perspective to the spoken and written word. She helps organizations tell their story to employees, to customers and clients, to the media and to key stakeholders. She brings to each assignment, the skills of a writer and journalist; the experience of a marketing communications professional; and the perspective of an organization development consultant.

Ruth has worked as a communications consultant on major change management initiatives including a corporate turnaround strategy, a major utility industry merger, branding and positioning programs, and advanced information technology implementations.

Ruth began her career in communications at Burson-Marsteller, a leading global public relations firm, where she worked in the New York and Brussels offices. She subsequently served as Director of Public Relations for Inter-Continental Hotels Corporation with 100 hotels in 48 countries. As a member of the corporate communications staff at PSEG, a NJ-based utility with 10,000 employees, she helped lead the merger communications team during a proposed merger with Exelon Corporation, Chicago. 

A graduate of Vassar College, Ruth also earned her M.S. degree in Journalism from Boston University.  She later earned an advanced certificate degree in Organization Development from The New School in New York.

Ruth’s clients have included:

  • PSEG (the largest utility in New Jersey)
  • The Algonquin Hotel
  • Pan Am Corp
  • AARP
  • University of Pittsburgh Medical Center
  • Columbia House Company    

Belden Menkus

Belden is a well respected business advisor and strategic facilitator. He is based in the UK and works primarily with senior leadership teams who are facing  significant uncertainty.  The core focus of his work is creating certainty in these sorts of situations, resulting in increased clarity, alignment, confidence, and speed. Through this work, he helps grow sustainable, globally competitive businesses. 

Belden has inspired, coached, advised, and trained business leaders around the world for more than 25 years. He is based in London, and his career includes positions with McKinsey & Company, CSC Index and Nextera. His clients include:

  • Legal & General
  • Aggreko
  • Omgeo
  • Kiss Radio
  • Capital One
  • Lloyds TSB
  • First Travel
  • Steria
  • Invensys APV