OUR APPROACH

At Authentic Identity we work with both organizations and individual leaders. We work with you to discover your unique, value-creating identity. We work with you to understand how that identity translates into value along four different dimensions - functional, emotional, personal and societal. Each of those dimensions is a potential source of differentiation. We work with you to use that identity to drive your marketing and communications strategy.

Finally, we help you live your identity – to bake it into your core business processes and to equip your senior team to embody it, by finding the authentic connection between their individual stories and the narrative of the organization.

Over the years, our clients have taught us some invaluable lessons. We have distilled these insights into a set of principles and beliefs that guide our approach to the work:

  • Who you are determines how you create value. That's true for you as a leader and for the organization that you steward 
    • Stories create Identity
    • Identity creates Meaning
    • Meaning creates Value 
  • Organizations and leaders who discover, embody and communicate their authentic identity attract the right customers, the right staff and the right followers
  • Identity is a mandate. It must must be lived. It binds your people together, it guides leadership and behavior, and it shapes and drives your marketing and communication, whether internal or external
  • Stories are the building blocks of meaning. They help us connect our personal narrative with the meaning in the organization
  • Emotional value matters as much as (and often more than) functional value, no matter how ostensibly "rational" your audience
  • You have to talk to the elephant, not just the rider, if you want to move your listeners to change
  • As the teller reveals the tale, so the tale reveals the teller
  • Performance creates spectators; engagement creates movers.

Ready to build a meaningful organization, rooted in a shared sense of self and nourished by marketing that works because it tells the truth? Ready to communicate to your people in a way that ignites the will to change?Then click here to get started.