WHAT OUR CLIENTS SAY

Bliss PR, Meg Wildrick (Managing Director)

“We’ve worked with many consultants and coaches over the years.  But Tony Tiernan of Authentic Identity is in a class by himself.  He is one of the most trustworthy, insightful and caring professionals in the business.  Authentic Identity has advised our firm on issues ranging from strategic direction to customer satisfaction.  In every case, Tony has delivered value far beyond expectations.  He’s an exceptional professional with the rare ability to help organizations and leaders stay true to themselves.”

Capco, Marc Bussell (Marketing Director, Europe)

“Tony helped us develop a global brand rollout plan that connects the brand with the vision and values at the heart of our rapidly growing business, and integrates our marketing and thought leadership processes.  He also helped us tie the brand to another change initiative, designed to attract and develop top talent and build a shared culture across the business.

“I found Tony to be great to work with: he listened well, was not afraid to challenge, and helped develop a pragmatic action plan in line with our needs”

KRW International, Kelly Garramone (Managing Partner)

“KRW International helps good leaders become great leaders. We work exclusively with the highest achievers at the most senior levels in business and non-corporate organizations.

“We engaged Authentic Identity to help us uncover what really sets us apart, and then help us harness our marketing, professional development and service offerings to that core identity.

“You helped uncover the value and meaning we deliver to clients by helping us step back from focusing on process (features and benefits) and instead understand the impact we were having on people.

·         You got us talking to the market instead of mostly to ourselves.

·         You gave us the encouragement and the courage to name and shape the unique differentiators we offered but had been hiding under a bushel (i.e., our fearless truth-telling and willingness to get into often taboo territory like personal lives).

·         You effortlessly moved (or it seemed effortless to us!) from understanding to action and crafted communication strategies and tools that we still use today.

·         Lastly, your overall Identity Alignment Plan is still a touchstone for us today when we consider new service offerings or consider new talent joining our organization. And we still have a list of “to dos” from your plan that we are beginning to implement, including a new service offering.”

Bliss PR, John Bliss (Founding Principal)

“Tony Tiernan has assembled a splendid team at Authentic Identity.  In addition to offering his own unique insights and intelligence, which our firm has benefitted from for years, he can call on two professionals whom I have known and worked with for several decades.  John Grace is one of the pre-eminent branding experts in the country and Ruth Maron is a marvelous writer with expertise anchored in change management issues and leadership communications.  An Authentic Identity client can’t go wrong!”

Kurt Salmon Associates, Madison Riley (Managing Director, North America)

“Kurt Salmon engaged Authentic Identity to help transform its marketing function. For years our firm had focused its marketing investment on events, podiums, public relations and a myriad of written pieces done individually by our professional staff. While all appropriate marketing vehicles, it was not a coordinated approach across all our investment and the result was that we were losing our voice with our client base. Our brand message was getting lost in the marketplace. Tony and his team came on board and worked with us to truly transform how we go to market. 

“First Authentic Identity helped us to better understand our brand position with our clients and then refine our brand position. Then we went about a full scale review of our Marketing strategy, processes and organization. The result of this work was to completely change our approach to marketing, shifting to one of detailed research in a few areas of thought leadership, followed by a carefully organized approach to communicating the results of that thought leadership development through white papers, articles, podiums, public relations, webinars, email/mail campaigns and finally carefully coordinated client presentations. All of this was developed to increase the impact of our client messaging and to increase our client contacts on issues of importance. We also completely turned over the Marketing organization to develop a new staff with the skills and understanding to bring this new process to life.

“In my direct work/interactions with Tony, I found him to be completely committed to my firm’s success, a creative thinker as we addressed our business changes and a person of integrity. I value my working partnership with Tony because his direct involvement was a big part of our transformation. His work was game-changing and had a significant impact on our business success.”

The TAI Group, Allen Schoer (CEO)

“You have been the mentor to TAI on defining our uniqueness”