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For leaders and the organizations they steward, a strong clearly shared identity magnifies performance and multiplies value.

A blurred or poorly understood identity undermines the leader’s effectiveness and the organization’s performance in many different ways, from un-focused and ineffective marketing to failed mergers, dysfunctional leadership teams, disaffected staff and an inability to galvanize your people to bring about change.

So how do you know when you have an identity problem? In the course of our work with clients over the years, we have learned that certain events and symptoms are usually warning signs. We have listed them below, for organizations and individual leaders. If you are facing any of these, then please contact us.

Professional Services firms face an additional and unique set of challenges, which we are well equipped to help you tackle. Read more about that here. 

Read what our clients have to say about us and our work here.

Trigger Events for Organizations

• Merger or Acquisition – when two or more “tribes” need to develop a credible, common, motivating identity
• Rapid Growth – when you have an influx of new senior players, who need to weave their stories into your organizational narrative
• Prolonged Austerity – when morale is low, promises have been broken and the temptation to deviate from core values is strong
• Changing Value Proposition – when you add capabilities, offerings or markets that alter the organization’s promise to its stakeholders

Symptoms and Signs for Organizations

• You spend a lot of time, money and effort attracting people who don’t fit and don’t stay long, and attracting customers who turn out to be difficult and expensive to please
• Your senior team members tell quite different stories about what the organization is or does, and why it is valuably different
• Your internal beliefs, behaviors and processes do not support – maybe even conflict with – the promises made by your external brand and marketing communications
• Your investment in thought leadership is episodic, hard to focus, and disconnected from your marketing process.

If your organization is going through any of these events or symptoms, then accessing and harnessing your unique value-creating identity will significantly boost its performance. Click here to learn how we can help you.

Trigger Events for Leaders

• New Role – you have taken on a new leadership role and you need to establish your platform, choose the issues you will own, craft your narrative and communicate in a way that will ignite the will to change in your people
• New Team – you have a new, or significantly altered top team who need to build a shared narrative and communicate effectively to the organization
• Change Program – you need to create change, either inside the organization or in the wider world, and you must transfer ownership of your cause to your audience so they sustain their commitment to act.

Symptoms and Signs for Leaders

• Difficulty getting your people to take ownership of your message and sustain the will to act to change
• Difficulty defining your leadership platform and your message
• Difficulty getting your team to make decisions and move on
• Difficulty getting your followers to see the narrative arc of your leadership.

If you are facing any of these challenges as a leader, then harnessing the power of your authentic identity can transform your impact. Click here to learn how we can help you.